The ecommerce sector has experienced a massive boost, especially web design company in Malaysia after COVID-19 hit the globe and the online shopping has become the new normal.
Speaking of eCommerce design trends, whether you’re trying to lure in new customers or please the existing ones, the purpose is to communicate that your brand is modern, and sets you apart from the others in the business.
It doesn’t matter if you’re running a web design company in Malaysia or a small convenience store next door, here are the top design trends you need to opt to create a great ecommerce store.
The unorthodox grids we used to see last are changed, if not completely evolved. Now, we’re seeing brands and designer play more and more with multi-product galleries with grids.
The galleries not only move up and down, but also diagonal, left and right, and even backwards and forwards.
This feature allows users the freedom anywhere they want, moreover, has come into demand at the right time when mobile-first design is on a proportional rise. In other words, mobile commerce has left desktop commerce far behind.
The Vaporwave design, having come out of the cult perception into a more mainstream pop culture, is becoming one of the best eCommerce trends in the making.
In the design business, it’s an assemblage of from a retro pop elements from the 60s, 70s, 80s, and 90s.
The strange ambience, psychedelic typography from the 60s and 70s, gradient colors mixtures from the 80s and 90s, neon pastel colors schemes from the 80s, and a vivid splash of Roman sculptures, etc. seem too much for your brand, designers always have the liberty to keep things simple.
Seamless navigation is back
Previously, navigation was meant make things easy to find, indicating that designers could use the screen for home page features. However, putting menu in the limelight is the new trend gaining popularity.
Apparently, a seamless navigation is at the forefront of needs for every online visitor. Hence, making the most out of the menu trough aesthetically pleasing elements alongside your chosen fonts and colors schemes.
The idea for a better, easier, and visually expressive experience is to attract, especially first time visitors.
Animations for page transitions
Each year, the advancements in visual effects are reaching out brands in a more personalized manner. Nevertheless, skilful page transitions are making a move.
Although not mandatory, but the inclusion of creative transitions calls for an extremely engaging user experience, which eventually translates into more time spent on your site.
Speaking of creativity, most of the time these transitions are purely for cosmetic purposes. However, experienced designers can actually make a use for them.
Adding product features
As we all know, using the best product features isn’t anything new. But the trend of using the best product design features for eCommerce sites has been taken to the next level.
Consider adding artistry like stunning backgrounds and images that complement your top product features.
The purpose is to add the value-added aesthetic to your best sellers on your website. In doing so, designers can use a cut-and-paste type photography and blend it into an image of your product for a defined layout.
Fun filter functions
Filtering product searches has always been a challenging effort for ecommerce businesses, yet one of the most important one too. Especially for quick browse-to-purchase businesses, like apparel and shoes.
For example, I’ll be looking to search with a “men’s shoes” filter and not “shoes” filter in any website.
Hence, the trend for robust, relevant filters is more of a need than want, while designing them in a fun manner is an icing on the cake.
The filter design trend is more than aiding through search filters, product tags and categories, and much into memorable, intuitive display.
Neutral background colors
Important to add, not all ecommerce design trends 2021 are about flashy, colors rich elements. Currently, neutral background colors are making a comeback, might be to even the playground with their vibrant counterparts.
Yes, plain old white are the classic vintages, but unique neutrals warn cream and sad tones, cool greys, soft browns, taupes, and so on.
The purpose of using pale background palette is to sacrifice itself in order to keep the focus on important pages aspects/product features.
Pastel colors work to brighten things up. Often associated with happy colors invigorating optimism and emotions, pastels provide a freshen-up feeling to any webpage.
They work with their best potential when blended over minimalist designs when there’s not much visual elements. This keeps things light without overburdening the visitor, in short, helping readers connect with the brand on a personalized scale.
Use a soft approach and add your chosen pastels with a neutral background. The aftermath is witnessing a really nice user experience, all through bouncy, yet relevant buttons and CTAs to pop up.