Architects and designers use different modes of visualizations to convey their ideas to their customers. These modes can range from free-form drawings to artistic paintings and sketches. However, nowadays, architects and real estate marketers get access to the world of 3D architectural rendering and imagery because of enhancements in technology.
Architectural rendering is a representation of a 3D building in a 2D form. It adds perspective and gives a realistic touch. Moreover, as today’s computer creates hyper-realistic images, the 3D rendering can be more convincing than ever before.
Designers create images by hiring a 3D architectural rendering studio as they incorporate every little detail of color, texture, and material. 3D rendering can be so good that it becomes difficult to distinguish it from the actual photograph. Moreover, 3D rendering makes it easy for real estate marketers to sell their projects to potential customers efficiently.
3D Rendering Image Creation
Professionals use software’s like 3D STUDIO MAX, and VRay etc., to make architectural rendering. The professional starts the process by a basic outline of the structure, which is created using simple geometric-shaped outlines.
If you see the model at the initial stage, it will not look natural. However, after adding lighting, texture, and various details, you can see the rendering will look so real that it will feel like you can reach out and touch it.
After that, some other tools like Adobe Photoshop can be used to add more detail and finish the image. However, if the rendering images need high resolution, it will take more time and an artistic touch. Moreover, if an artist wants the image to be true to life, he should put more effort and insert more details.
Benefits of 3D Architectural Rendering
You and your clients both can gain many benefits by using architectural rendering in real estate marketing. You will see that the entire process from start to finish is quite simple. Moreover, you can change how you do your business radically. Following are a few benefits of 3D architectural rendering that you can receive.
3D Rendering Makes the Project Look Better
It is a daunting task for architects to bring the same design into reality. However, if you try to explain colors, temperatures, and material through words, it can never give the same image as a 3D rendering image.
Therefore, through high-resolution 3D rendering images, you can perfectly represent the things that are not in existence at the time. When the architects want to visualize their concepts perfectly, they hire professional artists or outsource a 3D architectural rendering studio.
Outsourcing a 3D rendering studio is more beneficial as when you hire specialists on their paycheck, they must work on several projects at once. In this way, the quality of the project decreases, and the production time increases. However, when you hire a 3D studio, you pay them at once and get your work done. Moreover, 3D studios also keep the standards high by implementing strict quality control.
3D Rendering Allows Intricate Detailing
Different architects hire 3D rendering services to show the details like material, texture, and colors efficiently. 3D rendering covers a diverse range so that the ideology of the architects can be pragmatic.
Different types of 3D rendering include 3D interior design rendering, landscaping designs, and architectural appearance rendering. The 3D rendering process makes purchasing a product easy because it shows every detail of the product to convince the customers to buy.
3D Rendering Saves Cost
Some architects might think that 3D rendering can be costly, but it is far from the truth. If you compare it with other marketing tools like physical 3D models and 3D images, 3D rendering is cost-effective. Similarly, if you go for 2D plans, they don’t convey a complete picture. Moreover, another disadvantage of having things printed on blueprints makes it impossible to make a change, and you must redo every change on a different sheet.
Through 3D rendering, you can easily make changes inexpensively. Therefore, choosing 3D rendering is more efficient than updating blueprints and making changes in the physical models. You can save a lot of money doing so and utilize it in various forms of advertisement.
3D Rendering Can Minimize Your Problems
It is the fact that they need to change every model that arises, whether the clients request it, or the change is due to safety issues. However, if you change the 3D rendering design, you will only need minutes to do so. While on the other hand change the physical model will require a lot of time and effort. Moreover, it will be a lot costly. Another advantage of 3D rendering is that you can share the revised 3D image quickly without much problem.
3D Rendering Improves Your Marketing Strategy
3D rendering can act as the foundation of your marketing strategy. Moreover, if you look at the blueprints, they do not hold the aesthetic appeal as the photorealistic 3D image. Customers will like your realistic photos more than any other way of presentation. Therefore, you should consider 3D rendering as they make quite an impact.
3D Rendering Improves Communication of Your Design
If you want to present your idea, the best way to communicate is through 3D images. The reason is that most people hardly understand the 2D drawings like blueprints in which the third dimension is missing. However, through 3D rendering, the customer can easily understand the clear picture of your idea. Therefore, 3D rendering is an incomparable tool that helps you efficiently convey the language of your design.
3D rendering is an efficient way to present your architectural ideas visually. There are many benefits of using 3D rendering. For example, 3D rendering files are virtual, and you can compress them and share them online with your customers. Moreover, if your customers want you to make any change, you will be able to do so in no time and will share the image quickly. You cannot get these benefits while working on blueprints, as you will have to courier the prints or the physical model to your customers. Moreover, you might have to invite them to show them the whole idea face to face.